Close this search box.

Green Initiatives in the Corporate World: How various companies are reducing their carbon footprint

World's Largest Companies (Global Finance Magazine, 2023)

The world is facing a climate crisis, and it is crucial that we take immediate steps to reduce our carbon footprint. This includes companies, that are responsible for a significant portion of global greenhouse gas emissions. In light of this, many companies are now taking the lead in implementing green initiatives, which not only help the environment but also improve their bottom line.

Eco-friendliness is an increasingly important consideration for businesses in today’s world. As climate change continues to threaten the planet and people become more aware of the impact of their actions on the environment, customers are becoming more environmentally conscious and seeking out companies that share their values. In addition, governments around the world are introducing new regulations aimed at reducing emissions and protecting the environment, and businesses that fail to comply may face legal and financial penalties. Finally, being eco-friendly can also have financial benefits for businesses, as reducing waste and energy usage can lead to cost savings and improved efficiency too. These ideas will be delved deeper into, later in the article.

One of the main ways companies are reducing their carbon footprint is by increasing their energy efficiency. This involves using renewable energy sources, implementing energy management systems, and using LED lighting. An estimate suggests that LEDs are 5x cheaper to operate compared to incandescent light bulbs. Companies like Google and Apple have invested heavily in renewable energy sources such as solar and wind power. Google, for example, has committed to sourcing 100% of its energy from renewable sources by 2030. Apple  has also announced plans to be carbon neutral across its entire supply chain by 2030.


Another way companies are reducing their carbon footprint is by implementing sustainable transportation options. This includes using a green fleet of vehicles, teleconferencing, and encouraging employees to use public transportation or carpool. Furniture giant Ikea, for example, has committed to using electric vehicles for all its last-mile home deliveries by 2025. Coca-Cola has also invested in hybrid and electric trucks to reduce its carbon emissions from transportation.


Companies are also reducing their carbon footprint by implementing waste reduction strategies. This includes waste management, recycling programs, and composting. Patagonia, a popular outdoor clothing company, has implemented a recycling program where customers can return their used clothing for recycling. Patagonia also uses eco-friendly materials in its clothing production and has committed to using only 100% renewable or recycled materials by 2025.


Companies are also reducing their carbon footprint by using sustainable materials and packaging in their products. Unilever, a consumer goods company, which owns ice cream company Ben & Jerry’s and soap brand Lifebuoy, has committed to using only 100% recyclable or compostable plastic packaging by 2025. Unilever has also implemented sustainable sourcing of raw materials, such as palm oil, and has committed to zero deforestation by 2023. Furthermore, Ikea has also committed to using only renewable and recycled materials in its products by 2030.

Green Business Model Innovation (Nordic Innovation, 2012)

The benefits of green initiatives are numerous and include environmental, economic, and social benefits. By reducing their carbon footprint, companies are reducing their impact on the environment and contributing to the fight against climate change. As mentioned earlier, green initiatives also improve a company’s bottom line by reducing energy and waste costs. Additionally, companies that implement green initiatives often have a positive reputation and attract environmentally conscious consumers and employees.


While implementing green initiatives may seem like a no-brainer, companies face several challenges in doing so. One of the main challenges is resistance to change, as some employees and stakeholders may be hesitant to adopt new practices. To overcome this hurdle, companies could perhaps provide education and training to employees, engage stakeholders in the decision-making process, and incentivize employees who participate in green initiatives. Another challenge is the lack of resources, as implementing green initiatives can require significant upfront investment. To overcome this challenge, companies can attempt to seek out government incentives and subsidies, partner with other companies or organizations, and use financing options such as green bonds.


Collaboration and partnership are also key to overcoming challenges and implementing successful green initiatives. By working with other companies, organizations, and government agencies, companies can share knowledge, resources, and best practices.


To sum up, it is critical for companies to take accountability for their carbon footprint and actively work towards reducing it. Green initiatives not only contribute to the environment but also provide economic benefits and enhance a company’s reputation. Although implementing these initiatives can be challenging, it is important for companies to collaborate and form partnerships to overcome these obstacles. It is imperative that companies take action now to create a sustainable future for our planet and generations to come.


Om Acharekar. 15 Apr 2023.

Works Cited

“Global greenhouse gas emissions data.” European Environment Agency, accessed April 13, 2023,


“Corporate Sustainability.” United Nations Global Compact, accessed April 13, 2023,


“Renewable Energy.” Google, accessed April 13, 2023,

“Apple aims to be carbon neutral by 2030.” Apple Newsroom, 21 July 2020,


“IKEA sets out ambition to become climate positive by 2030.” IKEA, accessed April 13, 2023,


“Coca-Cola EU Hybrid Electric Delivery Trucks Hit the Road.” BusinessWire, 29 June 2022,

“Patagonia Recycling Program.” Patagonia, accessed April 13, 2023,


“Our Sustainable Living Report 2021.” Unilever, accessed April 13, 2023,

Views: 105